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In today's competitive job market, attracting and retaining top talent requires more than JUST a competitive salary. Employers often tout perks like free parking, a work phone, and laptop or the statutory holidays as part of their benefits package. However, these standard offerings may no longer hold the same appeal for job seekers. Let's explore why these benefits fall short and offer alternatives that can truly make a difference in employees' lives.

Free Parking:

While free parking may seem like a convenient perk, it's becoming less relevant in an era where remote work and alternative transportation options are increasingly popular. Many employees prioritise flexible work arrangements over the convenience of parking, especially in urban areas where parking can be limited or expensive.

Alternative: Instead of focusing on free parking, employers can offer commuter benefits such as public transportation subsidies, bike storage facilities, or remote work options. Providing flexible commuting options demonstrates a commitment to sustainability and employee well-being.

Work Phone and Laptop:

In today's digital age, employees often expect to receive a work phone and laptop as standard tools for performing their jobs. While these devices are essential for productivity, listing them as benefits may come across as outdated or uninspiring. Most professionals already own personal devices and may not see an additional work device as a significant perk.

Alternative: Rather than emphasising the provision of work devices, employers can highlight technology-related benefits that add value to employees' work experience. This could include opportunities for professional development in technology skills, access to cutting-edge software or tools, or a technology stipend or discounts for other businesses that allows employees to upgrade their personal devices.

Standard Holidays:

Listing standard holidays as a benefit when it is required by law does little to differentiate an employer from its competitors. While paid time off is essential for work-life balance and is required by law in most countries, job seekers are often looking for additional perks that enhance their overall quality of life and well-being.

Alternative: Instead of solely focusing on standard holidays, employers can offer flexible time-off policies that empower employees to prioritise their personal and family commitments. This could include a sick pay scheme, paid parental leave, or the option to buy or sell vacation days. Flexible time-off policies demonstrate trust in employees and promote a healthy work-life balance.

In conclusion:

While free parking, a work phone, and laptop may have once been considered attractive benefits, they no longer hold the same appeal for today's job seekers. Employers should focus on offering benefits that align with employees' evolving needs and priorities, such as flexible commuting options, technology-related perks, and innovative time-off policies. By rethinking their benefits package, employers can better attract, retain, and motivate top talent in a competitive job market.

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