Area Sales Manager

(Construction & Building Products)

Dublin / Midlands / South East Region

FRS Recruitment is partnering with a global leader in sustainable construction and exterior building solutions to recruit an ambitious and results-driven Area Sales Manager.

In this field-based role, you will take ownership of driving profitable growth across an established portfolio of high-performance exterior building products, across the Dublin, Midlands, and South East regions by building strong pull-through business with contractors, distributors, and house builders.

Key Responsibilities

• Drive sales through proactive engagement with contractors, merchants, and regional/national house builders. Identify new customer opportunities and expand the existing network.

• Deliver high conversion rates by tracking construction projects from early specification stages through to final completion.

• Build and nurture trusted relationships with key stakeholders, ensuring excellent product visibility and availability across distributor branches.

• Work closely with national account teams and technical experts to maximise project opportunities and secure product specifications.

• Monitor competitor activity, pricing trends, and market movements, providing regular insights to the leadership team.

• Maintain accurate CRM records and report on sales activity, pipeline growth, and regional performance.

What We Are Looking For

• Proven experience in field sales, distribution, or project sales, within the construction, building products, or exterior solutions sector. (Experience with render or facade products is highly advantageous).

• Strong track record of securing business with contractors, merchants, and house builders, backed by solid negotiation skills and value-based selling techniques.

• Practical understanding of construction project life cycles, tendering, and award processes.

• Excellent communication and influencing skills with the ability to engage decision-makers at all levels.

• Proficient in Microsoft Office suite and CRM systems.

• Relevant Business, Construction, or Engineering qualification is desirable.

Ready to take the next step in your sales career?

Apply now with your updated CV to be considered for this exciting opportunity.