The Role
My client, a leading Irish hospitality group is seeking a dynamic and experienced Sales & Marketing Manager to join their team. This is a full-time, permanent, on-site position based in Limerick City.
As the Sales & Marketing Manager, you will be responsible for driving sales and marketing activity and retaining existing business while identifying and developing new commercial opportunities. You will also lead the implementation of the sales and marketing strategy, including digital, social media, events, market research and brand development.
Tasks & Duties
- Support the General Manager in achieving budgeted sales, retaining existing business and identifying, developing and converting new business opportunities.
- Conduct face-to-face sales calls, presentations and telesales with existing and prospective clients, maintaining an accurate client database and developing targeted direct mail campaigns.
- Work closely with the General Manager and Group Commercial Manager to implement and continually improve the businesses sales and marketing strategy.
- Research and analyse local and regional competition, market trends, portfolio and booking-engine statistics, using insights to make recommendations that support revenue growth.
- Manage and optimise the website and online presence across official and third-party channels, including website content, imagery, SEO, Google Analytics, PPC campaigns and website development.
- Develop and implement the social media plan, oversee e-zines, brochures, print materials and photography, ensuring all content and imagery is current, accurate and aligned with the group’s positioning.
- Pre-book and attend trade and consumer shows, exhibitions, networking events and membership organisations to promote the group, while managing associated print and promotional activity.
- Produce weekly sales and marketing reports, monitor the effectiveness of campaigns and activities, and use performance data to inform recommendations and future sales and marketing initiatives.
Experience, Knowledge & Qualifications
- 4+ years’ experience in a Sales & Marketing management role within hospitality ( essential)
- A relevant Sales, Marketing or Business qualification.
- A proven track record of achieving sales targets and delivering results.
- Excellent communication, presentation and interpersonal skills.
- Strong business development and client relationship management abilities.
- Highly organised, detail-oriented and able to meet deadlines.
- Good understanding of digital marketing, social media, websites, SEO, PPC and analytics.
- Full driving licence and own transport, with flexibility to attend sales calls, events, exhibitions and networking opportunities – essential.
