Senior Marketing Executive

Job Overview

Senior Marketing Executive

Maternity leave contract role (4-5 months)

South Dublin with hybrid working option available

Salary: €39,000

Key Responsibilities:

  • Marketing communications and campaigns
  • Maintain and grow graduate revenue through lead generation campaigns.
  • Maintain and grow short programme revenue through specific activity and focus on growing the senior portfolio of programmes.
  • Maintain and grow lead pool in and designated target markets through specific activity and campaigns.
  • Design and run corporate campaigns to grow company brand presence and awareness of rankings and awards.
  • Assist in putting together various forms of marketing communications - brochures, website content, presentations etc.
  • Support the commercial team with requirements for client meetings and pitches- powerpoints, brochures, feedback forms etc.
  • Communicating with various suppliers - for print, web, advertising and other activities.
  • Help in organising content for the blog based on schedule created.
  • Updates to website.
  • Digital strategy for the company social media channels.
  • Design and manage a digital strategy for the company social media channels.
  • Grow the company social media presence and train teams internally on social media usage


Marketing analytics:

  • Collating the results of marketing campaigns
  • Coordinating the creation of monthly reports.
  • Helping to drive online traffic with web-related campaigns
  • Send out emailers- generate results and highlighting follow-up activity
  • Tracking and Follow up for all lead generation activity
  • Fill out weekly stats template created for website analytics, digital stats

Requirements:

  • Marketing degree qualification or equivalent preferred or 1-3 years relevant experience
  • Very strong organisational skills and ability to work across teams and themes simultaneously
  • Skills necessary to manage agencies and other creative teams
  • Strong creativity and innovation skills
  • Strong writing and communication skills consistent stream of insightful, compelling and high-impact Marketing Content.
  • Experience with social media strategy and execution preferred
  • Understanding of digital advertising. Experience as an advertiser, agency, or publisher a plus.
  • Should have excellent knowledge of MS Office- especially MS Excel and powerpoint. Knowledge of Adobe suite and Wordpress is an advantage
  • The ability to build and maintain a personal ethos of high performance.
  • Excellent attention to detail.
  • Take initiative, with a hands-on execution style.
  • Commercial acumen - has a good overall understanding of costing, budget and preservation of margin etc and can use this information to drive and influence decision making.
  • Strong ability to build personal rapport with a wide range of stakeholders.
  • Flexible and be able to work outside standard business hours as required.




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