Sales Executive - FMCG

Job Overview

The Sales Representative will play a key role in the delivery of profitable volume within an agreed geographical region by achieving target orders in call, distribution targets and cash management objectives.


  • Achievement of sales in outlets within particular geographical region and achieving KPIs across the full product portfolio.
  • Responsible for accurate, efficient and timely order capture via netbooks to depot and ownership of the end to end order capture process, to include placing order in outlet and follow-up of order to point of delivery.
  • Act as dedicated point of customer contact for the company, dealing with, and taking ownership of all types of customer queries effectively and efficiently.
  • Responsibility for pro-active credit management of customers' account.
  • Identify opportunities to increase volume and margin sales for clients, particularly in line with key events in the geographical region.
  • Placement of in outlet point of sale and support materials and identify opportunities to organise in-outlet promotions.
  • Ensure personal sales targets are met and exceeded where possible every week
  • Communicate effectively and work closely with RSM's and rest of business regarding all customer contacts and issues
  • Contribute to developing an agreed business plan alongside RSM for assigned customer group
  • Submit accurate and timely activity reports as required
  • Conduct regular surveys and capture required data
  • Participate in project work and carry out necessary administrative tasks as required.


  • % of calls converted to orders
  • 100% order accuracy
  • No. of calls completed per day
  • Average order size
  • Profitable volume
  • Successful sell in of NPD
  • Achievement of sales and activity targets
  • Customer feedback via satisfaction survey
  • RSM relationship & feedback
  • Achieve agreed distribution targets

Skills and Experience

  • Ability to influence, negotiate and build strong working relationships.
  • Excellent commercial acumen and experience of portfolio selling.
  • Demonstrated drive for results across key measurables, ability to work on own initiative and proactively effect change to improve territory performance.
  • Excellent communication skills and an ability to plan, organise and manage time effectively.
  • Strong IT and numerical skills.
  • Upbeat and positive personality.
  • Enthusiastic and self starting approach
  • Brand Knowledge

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