Marketing Specialist (Mullingar)

Job Overview

Are you seeking a new role in 20222? FRS Recruitment is now inviting applications for the role of 'Marketing Specialist' on behalf of our client, a leading Irish Agribusiness and based in Mullingar Co. Westmeath. Indeed, this is a full time permanent role offering a competitive salary.

Working closely with the leadership team, the ideal candidate will have will be experienced in both Digital and Traditional marketing techniques.

Location: Office based in Mullingar, Co. Westmeath

The Role

  • Own and grow the main digital marketing pillars of the organization with specific reference to: Content Marketing, Social Media Marketing, Video Marketing, SEO Marketing & Website Marketing
  • Own and grow the traditional marketing pillars of the organization with specific reference to: Print Marketing & Exhibitions / Shows / External Events Marketing
  • Design and own customer audiences worldwide while being able to target them in their relevant context and monitor their engagement on our marketing materials
  • Work with our customer base and gather market related feedback on where we excel and possibly fall short on marketing campaigns
  • Work with the purchasing team on promotions which would engage our customer base and solicit repeat business
  • Collaborate with the Sales team to develop detailed marketing plans.
  • Own and develop an existing customer retention and marketing strategy
  • Own and develop a new customer onboarding marketing strategy
  • Own and ensure that all Marketing reporting channels both online and maintained offline are accurate and reliable to inform decision making at senior levels of the business
  • Own and develop customer profiles from which we can accurately try and test various marketing campaigns to gauge their effectiveness.
  • Define, Develop and Deliver KPIs for the Marketing function.
  • Measure and report on ROI for campaigns and initiatives through analysis of marketing effectiveness using relevant tools to provide value-add insights

The candidate

  • 3rd level degree in marketing.
  • Demonstrated experience delivering end to end marketing campaigns across multiple channels with proven expertise in SEO/ SEM optimisation.
  • Deep understanding of modern marketing techniques, including persona-based marketing, performance marketing.
  • Strong technology skills - e.g., MS, Sales I, social media, Google AdWords
  • Excellent presentation skills
  • Good with people and building strong relationships.
  • A creative eye and attention to detail.
  • A high degree of proactivity, self-motivation and the ability to meet rapidly changing deadlines

To Apply

Click the link below and send your CV for consideration.

Your application will be treated in the strictest confidence

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