Marketing Specialist

Job Overview

B2B Marketing Specialist

Our Client is looking for a B2B Marketing Specialist who can support the sales, marketing and wider commercial team in a wide variety of marketing tasks.

You will be a Marketing graduate or an experienced Marketing Specialist with at least 3 years' professional experience. Ideal candidates will be self-starters and career focused. This is a permanent, full time position based in Limerick city centre.

Responsibilities

  • Develop and implement B2B demand generation strategy
  • Creating, managing, and executing multi-channel B2B marketing campaigns
  • Optimise marketing automation and lead nurturing processes
  • Grow web traffic, generate Marketing Qualified Leads for the sales team,
  • Develop and manage our corporate social media accounts
  • Manage and filter inbound sales enquiries
  • Manage the design, production and distribution of corporate sales materials
  • Assist the marketing and customer experience teams
  • Look for innovative ways to market the brand via content creation
  • Analyse data and report on KPIs and campaign performance

The successful candidates will have:

  • At least 3 years of experience in a B2B marketing role, ideally SaaS
  • Degree in Business, Marketing, Journalism, English, or a related field
  • Experience in managing end to end marketing funnel
  • Solid experience working with sales teams and developing marketing
  • Excellent content writing skills with ability to create engaging material
  • Strong analytical skills
  • Excellent analytical skills with ability to translate data into usable insights
  • Strong understanding of grammar, messaging, and B2B consumer psychology
  • A balance of technical skills and business acumen
  • Excellent written and verbal communication and presentational skills

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