Customer Base Manager - Insurance

Job Overview

Excellent new opportunity for a Customer Base Manager located in D.12

  • Salary €33,000 - €36,000 DOE
  • Hybrid
  • Pension
  • Performance bonus
  • Parking on-site

You'll be responsible for the overall definition, development, implementation and analysis of our customer value management strategy.

Job Responsibilities

  • Own the customer comms lifecycles for all direct company products with responsibility for defining the vision for customer value management.
  • Responsible for the delivery of a full Customer Lifecycle communication strategy working with data teams to identify opportunities to connect brand, marketing, customer experience and business goals.
  • Working closely with CVM analyst to improve campaign audience targeting, ensuring maximum opportunity is included.
  • Responsible for maximizing customer growth through effective cross sell, up sell and increased share of wallet base strategies.
  • Responsible for execution of retention campaign activity to contribute to customer retention targets across multiple product lines.
  • Responsible for managing and growing customer marketing consent levels and end to end subscription process.
  • Working with relevant sales teams to execute customer campaigns leveraging opportunities to drive customer engagement and performance.
  • Working with relevant marketing managers to deliver brand approved comms
  • Liaise closely with compliance, DP and other relevant business units when developing campaigns and marketing materials.
  • Measure and report against objectives with focus on providing actionable insight and driving continual improvement.
  • Lead the post-campaign analysis process to ensure key takeaways are understood and built into future planning.
  • Manage the budget related to CVM.


  • Track record of campaign development, including a strong execution record where you have delivered key business outcomes through Customer Value Management.
  • Passionate about customer focus and a customer-first approach coupled with a strong data analytics capability.
  • Analytical thinker and problem solver.
  • Proven record of delivery under pressure and an ability to excel in a dynamic and fast paced environment.
  • Results oriented with a consistent record in managing metrics with impact on business performance.


  • Planning & Organisation prioritises competing tasks in a busy environment.
  • Self-starter with excellent interpersonal, communication and organisational skills with the ability to build relationships and influence those around them.
  • Problem solving & Decision-making analyses & deals with issues, seeks support as required and takes decisions.
  • Drive for results works efficiently to achieve results.

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