Customer Base Manager - Insurance

Job Overview

Excellent new opportunity for a Customer Base Manager located in D.12

You'll be responsible for the overall definition, development, implementation and analysis of our customer value management strategy.

Job Responsibilities

Own the customer comms lifecycles for all direct company products with responsibility for defining the vision for customer value management.
Responsible for the delivery of a full Customer Lifecycle communication strategy working with data teams to identify opportunities to connect brand, marketing, customer experience and business goals.
Working closely with CVM analyst to improve campaign audience targeting, ensuring maximum opportunity is included.
Responsible for maximizing customer growth through effective cross sell, up sell and increased share of wallet base strategies.
Responsible for execution of retention campaign activity to contribute to customer retention targets across multiple product lines.
Responsible for managing and growing customer marketing consent levels and end to end subscription process.
Working with relevant sales teams to execute customer campaigns leveraging opportunities to drive customer engagement and performance.
Working with relevant marketing managers to deliver brand approved comms
Liaise closely with compliance, DP and other relevant business units when developing campaigns and marketing materials.
Measure and report against objectives with focus on providing actionable insight and driving continual improvement.
Lead the post-campaign analysis process to ensure key takeaways are understood and built into future planning.
Manage the budget related to CVM.

Experiences

Track record of campaign development, including a strong execution record where you have delivered key business outcomes through Customer Value Management.
Passionate about customer focus and a customer-first approach coupled with a strong data analytics capability.
Analytical thinker and problem solver.
Proven record of delivery under pressure and an ability to excel in a dynamic and fast paced environment.
Results oriented with a consistent record in managing metrics with impact on business performance.

Competencies

Planning & Organisation prioritises competing tasks in a busy environment.
Self-starter with excellent interpersonal, communication and organisational skills with the ability to build relationships and influence those around them.
Problem solving & Decision-making analyses & deals with issues, seeks support as required and takes decisions.
Drive for results works efficiently to achieve results.