BRAND AND MARKETING EXECUTIVE

Job Overview

This is a permanent position with excellent opportunities. The successful candidate will play a key role in the development and growth plan within the Irish market supporting the development and implementation of positioning of brand including through full line activation.

  • Deliver consumer insight and trends to assist in the new product development process and the market proposition.
  • Manage and grow through brand-driven activation, revamp of current core portfolio.
  • Achieve brand share and growth targets.
  • Champion the consumer needs.
  • Use competitive behaviour data and translate it into targeted marketing activities to grow brand share.
  • Deliver market- and customer-knowledge input into projects and brand planning. Lead implementation of those platforms and develop world-class activation mix.
  • Development of a share-growth-oriented marketing & category plans.
  • Translate marketing & category plan into a business framework and optimise commercial opportunities.

Requirements

  • 2-3 years' classic brand experience in the food industry
  • Brand development experience
  • Exposure to Irish market, or launching products and activation
  • Food industry experience
  • Dynamic growth mind-set and creative entrepreneurial spirit
  • Completely IT literate
  • Experienced in using social media marketing for business

Key Contact

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