Marketing Manager
Location:
Waterford
Type:
Full-time, Permanent
Driving Licence:
Full, clean Irish driving licence essential
Overview
Our client is seeking an experienced Marketing Manager
to lead the marketing function for a growing B2B organisation. This is a hands-on role with strategic oversight, where you will work closely with the sales team to drive revenue growth, build brand presence, and deliver high-impact campaigns. You’ll manage marketing strategy, partner relationships, events, and content creation, while also leading key projects such as website redesigns and compliance initiatives.
Key Responsibilities
Marketing Strategy & Planning
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Develop and deliver the annual marketing plan in line with business objectives.
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Manage the marketing budget and ensure a strong ROI on activities.
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Track, analyse, and report on marketing performance metrics.
Sales Support & Enablement
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Create customer-facing materials such as datasheets, brochures, and presentations.
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Collaborate with sales to develop tools and content that shorten the sales cycle.
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Ensure all collateral aligns with brand guidelines and partner requirements.
Partner & Supplier Management
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Build strong relationships with key industry partners.
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Coordinate joint campaigns, product launches, and events.
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Manage agencies and suppliers to deliver quality outputs on time.
Events & PR
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Plan and execute trade show and industry event participation.
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Manage logistics, stand design, promotional material, and lead follow-up.
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Draft and distribute press releases in collaboration with PR contacts.
Digital & Content Marketing
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Oversee website updates, digital campaigns, and social media activity.
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Maintain consistent, engaging messaging across all platforms.
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Manage content schedules for blogs, emails, and partner communications.
Project Management
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Lead major marketing projects including rebranding and system upgrades.
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Ensure GDPR compliance across all marketing activities.
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Coordinate with internal teams and external agencies to meet deadlines and budgets.
Internal Collaboration
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Work closely with sales to ensure aligned strategies.
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Provide strategic marketing insights to senior leadership.
Qualifications & Experience
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Degree in Marketing, Business, or related discipline (or equivalent experience).
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3-5+ years’ marketing experience, ideally in B2B or industrial sectors.
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Proven track record managing large-scale marketing projects.
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Strong project management skills with excellent attention to detail.
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Proficient in MS Office, CRM systems, and marketing automation tools.
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Full, clean Irish driving licence is essential.
Key Competencies
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Excellent communication and interpersonal skills.
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Strong relationship-building abilities.
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Analytical thinker with a data-driven approach.
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Ability to manage multiple projects under tight deadlines.
Contact Noelle at for further information
