Digital Marketing Officer – 6-Month Contract
Department: Marketing
Reports to: Marketing Manager

Overview

An excellent opportunity has arisen for an early-career Digital Marketing professional to join a large, fast-paced organisation on a 6-month contract. This role is ideal for someone looking to take ownership, contribute to building a new digital and social media marketing capability, and work across a diverse range of stakeholders.

You’ll be responsible for managing digital channels, developing engaging content, supporting website optimisation, and helping deliver impactful marketing campaigns for a national intercity transport service.

Key Responsibilities

Digital & Social Media Management

• Plan, develop, and execute digital and social media campaigns focused on audience growth and engagement.

• Manage social media channels, including copywriting, scheduling content, and overseeing paid advertising.

• Update and maintain the service’s website, ensuring strong UX, SEO performance, and alignment across platforms.

• Support digital customer lifecycle management (currently delivered via Bloomreach).

• Monitor, track, and report on digital performance metrics and campaign results.

Content Creation

• Develop creative, high-quality content such as videos, infographics, e-zines, and social assets.

• Assist in the development of brand-appropriate imagery and visual assets.

• Analyse website analytics to improve user journeys and overall digital effectiveness.

• Conduct research into consumer trends, habits, and content preferences when required.

Stakeholder & Agency Coordination

• Work closely with the Marketing Manager and senior stakeholders to support targets relating to revenue, customer satisfaction, and passenger numbers.

• Liaise with creative agencies, media agencies, CMS providers, web developers, videographers, and photographers.

• Partner with internal teams including Communications, IT, Sales, and Operations to support campaign delivery.

• Provide general marketing support across the team where needed.

Experience & Skills Required

• 2–4 years’ experience in digital and social media marketing, ideally within a B2C environment.

• Strong track record in content development, digital campaign execution, and channel management.

• Experience with website content management, UX optimisation, and Google Analytics.

• Proficiency in MS Office and design tools such as Adobe Photoshop, InDesign, or Premiere Pro (or equivalents).

• Excellent written and verbal communication skills with the ability to adapt tone and style.

• Strong customer focus and an understanding of consumer behaviour.

• Highly organised, detail-oriented, and comfortable working to tight deadlines.

• Creative mindset with a solution-focused approach.

• Strong relationship-building skills and ability to work with multiple stakeholders.

• A relevant third-level qualification is highly desirable.

• Experience with email lifecycle management platforms (e.g., Bloomreach) is an advantage.

Behavioural Competencies

• Customer Focus: Understands and anticipates stakeholder needs; committed to delivering a positive customer experience.

• Safety Awareness: Adheres to organisational safety standards and contributes to a safe working environment.

• Collaboration: Works effectively across teams and adapts communication to different audiences.

• Sustainable Practice: Demonstrates interest in best practices and ongoing professional development.

• Driving Results: Sets clear goals, meets deadlines, and maintains high work quality.

• Versatility: Adapts to changing priorities and explores new approaches and ideas.

Contract Details

• Contract: 6 months