FRS Recruitment are now inviting applications for the role of Brand Manager – Agri.
This role comes on behalf of our Client who is a Cork based, leading Irish Agri Business, exporting to over 60 countries worldwide.
Due to continued business growth and expansion into new markets our Client is seeking a dynamic Brand Manager to join their marketing team. This diverse new role in the is central to building and strengthening the brand portfolio across international markets.
As Brand Manager, you will be responsible for developing and executing brand strategies, supporting product positioning, and ensuring consistent messaging across all channels. This diverse role includes both consumer and trade marketing and reports into the marketing manager.
Key Responsibilities:
• Execute brand strategies for product ranges across pet, equine, and production animal sectors.
• Manage brand positioning, messaging, and visual identity to ensure consistency worldwide.
• Plan and deliver marketing campaigns, product launches, trade shows and sponsorship activations.
• Conduct market and competitor analysis to identify opportunities and trends.
• Work closely with commercial leads and international partners to support product communications and market growth.
• Manage digital presence, including website, social media, and online campaigns.
• Work with our in-house designer to design marketing materials and product assets.
• Monitor and report on brand performance, ROI, and campaign effectiveness.
Experience Required:
• Degree in Marketing, Business, or related discipline.
• 5+ years’ experience in marketing and brand management, ideally within the animal health, pharmaceutical, or FMCG sector.
• Hands on, agile person with an entrepreneurial mindset who is comfortable managing and working through the project details.
• Strong understanding of international marketing and brand positioning.
• Excellent communication, project management, and organisational skills.
• Creative mindset with the ability to think strategically and commercially.
• Proficiency in digital marketing and brand analytics tools.
• Ability to work collaboratively with cross-functional teams and external stakeholders.
Remuneration:
• The opportunity to be part of a growing, international company with a strong reputation in animal health.
• A role where you can shape and grow the brand globally.
• Competitive salary and benefits package.
• Supportive, innovative and flexible working environment.
Apply:
• Contact Bonnie Clancy on 086 1038534
• Use link attached to upload CV confidentially
